Introducing the all-new Blogging Second Life

Nearly 1,200 Second Life blogs and bloggers. Almost 1,600 Second Life stores and creators. All exclusively recategorised, and then filtered into embedded spreadsheets placed in 25 new blogger pages and 58 new store pages. Plus, a new form system that adds your submissions to a staging sheet, for validation and finally adding to the master sheets, bringing the registration process from what might have taken sometimes longer than a week, to possibly instant.

That’s the all-new Blogging Second Life. Applications are now open
-> Bloggers
-> Stores 

Why did we do it?

Near the end of January of 2015, I was doing some research on Second Life blogs for a post I was writing for SL Blogger Support about niching your blog. It had been a while since I visited Blogging Second Life, and here I found a very long alphabetical list of bloggers. As I was reviewing the listings, I noticed duplicate entries, categorical inconsistency, and an inability to sort the listings to find what I was looking for – all symptoms of a list that has been built over years by multiple contributors with little in the way of data rules.

As I reviewed the old HMTL listings for both the bloggers and the stores & creators, I considered the massive amount of work and time the site administrators must have spent in transcribing data from form submissions, then formatting them one by one in WordPress. All of this was clearly a labour of love that no doubt also required hours and hours of effort among people no doubt juggling many other responsibilities in both Second Life and real life.

I figured, if I could just categorise the listings appropriately in a spreadsheet, I could display dynamically filtered sheets embedded in WordPress pages – thereby eliminating the need to transcribe, link, and even manually update new entries. We could, effectively, crowd-source the work.

Dynamically filtered sheets of blogs or stores into webpages would not only help visitors of the site find things in more ways than an alphabetical list (by category, for example), but it would also be easier for the administrators to find and cut duplicate entries, keeping the resource up to date and reliable.

The more consistent these categories were between stores and bloggers, the better. In theory, this change would not only help new bloggers more easily find stores and creators to approach and blog about, but it would also help new creators find bloggers that were more likely to blog their products.

How did it happen?

Kilolo and Evelyn liked the sound of my proposal, and after seeing a few of my prototypes, they put their trust in me to make it happen.

Both worked for months to clean-up the spreadsheets by removing duplicates and adding missing URLs for both profiles and marketplace listings, and categorising the listings along my suggested recategorisation scheme. Finally, I made up the filtered sheets, and embedded them into the pages that make up the bulk of this website today.

Forms are now available on every page that you find listings. Every category and sub-category – for stores and bloggers alike – is displayed on the sidebar navigation. We’ll add them over time as new categories develop.

Personally, I am now very happy to see the listings sorted this way. While there is admittedly some latency in bringing up some of the longer embedded spreadsheets, once they load they really sing, and are completely searchable. Further, the specificity this data now offers enables bloggers and creators to spot niches of opportunity in their own and each other’s lists that might have been before hard to spot.

I hope you enjoy the new Blogging Second Life. Please leave your comments on what you think of the new format below. Please spread the word that registration for bloggers and creators are again open, and thank you for your continued support of and involvement in this unique and valuable resource.

All the best,

Canary Beck (aka Becky)

87% of Second Life Blogs are about fashion while many niches still exist

I’ve charted our most recent Blogging Second Life statistics and can share that 86.8% focus on Second Life fashion. The total number of blogs in the list are 1,680, and here’s how the chart breaks down:

Blogger Niches

Long-term readers of this SL Blogger Support may recall seeing similar numbers in March 2015, which showed similar proportions. At that time, nearly 87% of Second Life blogs in our database were about fashion, with 1,308 blogs listed at the time.

Here’s the data as a table:

Category Counts n=1,680
1 – Fashion 1458 86.8%
1 – Editorial 49 2.9%
1 – Travel 37 2.2%
1 – Roleplay 30 1.8%
1 – Variety 30 1.8%
1 – Home & Garden 29 1.7%
1 – Arts & Entertainment 19 1.1%
1 – News 12 0.7%
1 – Current Events 7 0.4%
1 – Business 5 0.3%
1 – Directory 4 0.2%

Breaking fashion blogs further down, we now have more Second Life fashion bloggers focusing on women’s clothing than my earlier stats showed:

Second Life Fashion Blog Niches

In our statistics from March, only 66% of fashion blogs were about women’s fashion. Blogs about men’s fashion however have increased in proportion since last March, growing from 8% to 10.5%. Clearly, there are many areas that remain under-represented in the segments above, which may be open to niching.

I thought I’d also share some insight into the proportions of store categories we have in our database (n=1,880):

Screen Shot 2015-11-17 at 17.07.28

Clearly, more variability exists in Second Life stores than does in Second Life blogs, with stores that label themselves “apparel” representing 53.2% of the pie. This table is here:

Category Count n=1,880
1 – Apparel 1001 53.2%
1 – Avatar Accessories 264 14.0%
1 – Home & Garden 217 11.5%
1 – Avatar Components 209 11.1%
1 – Animations 55 2.9%
1 – Building and Object Components 36 1.9%
1 – Buildings and Other Structures 36 1.9%
1 – Animals 11 0.6%
1 – Complete Avatars 11 0.6%
1 – Gadgets 7 0.4%
1 – Art 6 0.3%
1 – Breedables 6 0.3%
1 – Recreation and Entertainment 6 0.3%
1 – Celebrations 4 0.2%
1 – Gestures 4 0.2%
1 – Scripts 4 0.2%
1 – Weapons 3 0.2%

This data reveals that there may be opportunities to niche in categories where fewer advertising blogs focus, namely: avatar accessories, home & garden, avatar components, animations, and buildings.

Of course, if you have no interest in using your blog to promote Second Life products, there are plenty of niche opportunities still available for those who wish to go into areas other than fashion.

If you’re not yet listed on the Blogging Second Life database, please do so here to be included in this data.

Part Three of the Second Life Merchant Resource now available


Auryn Beorn, a Second Life merchant with over 4 years of experience with her store (Black Tulip) and as a CSR for Dutchie, has published the third part of what is bound to be an epic-series of free help guides for aspiring and existing Second Life merchants entitled “Merchant Resource”.

The third part in the series addresses issues of great importance to Second Life merchants, including:

She’s packed the third instalment with a huge amount of practical information that is clearly wrought from years of hands-on customer service work as a Second Life merchant and CSR.

Read and bookmark: “Deciding on Store Policies and Customer Service”

Featured image by Auryn Beorn.

Part Two of the Second Life Merchant Resource now available

Auryn Beorn, a Second Life merchant with over 4 years of experience with her store (Black Tulip) and as a CSR for Dutchie, has published the second part of what is bound to be an epic-series of free help guides for aspiring and existing Second Life merchants entitled “Merchant Resource”.

The second part in the series addresses issues of great importance to Second Life merchants, including:

She’s packed the second instalment with a huge amount of practical information, and includes data from surveys of shoppers asking what they want from merchants.

Also in this part, I share my recommendations on naming products to facilitate searchability and word of mouth.

Ms Beorn also includes links to free scripts for merchants to use when preparing their products for unpacking, including

  • One script to unpack on touch
  • One script to unpack with an animation/pose of your choice while the box is being worn
  • One simple HUD with information buttons, a spot for your product ad, and unpack on click

Read and bookmark: “Preparing your products for sale – permissions and more”

Featured image by Auryn Beorn.

Auryn Beorn’s: Merchant Resource – Part 1

Auryn Beorn, a Second Life merchant with over 4 years of experience (Black Tulip) has started an epic-series of help guides for Second Life merchants entitled “Merchant Resource”, publishing the first part today.

“When I started,” she says, “I had no idea of things I could (and should) set in place to make my life as merchant, easier. This goes from deciding on a name, to deciding store policies, what information providing to customers, what to write on my product ads, which scripts using to make my life simpler, managing bloggers… and more. But now that I know them, I can try to help you in being better prepared when you start your own adventure.”

I’ll be acting as a marketing consultant to the series, because when it comes to that particular aspect of store set-up and practice, Auryn honestly admits: “I suck at marketing”.

So, I’ll be sharing my views with her on the marketing angles of setting up and running a Second Life store to help her with that aspect of her guides, and alerting the Stores and Creator’s list of her posts here on this blog, and in the inworld group.

I hope you enjoy her posts, starting with the first entitled:

“How do I begin? Location, information we want to have always handy, and preparing our inventory”

In this post, Auryn will cover store name and logo requirements, store presence (in world, marketplace, or both), store location, basic store information, and your store folder (in your inventory). Please remember to share this post, with any one you think might want to start a store in Second Life!

Please help make SL Blogger Support better

I’m happy to see that the Blogging Second Life and SL Blogger Support sites have such a great relationship with each other, and I’m very keen to keep building that synergy between the two sites. With that said, I’d be very grateful if you would take just a few moments to complete the first ever SL Blogger Support readership survey, and share your views with the team. Please complete the survey below:



We have temporarily disabled and are not accepting store creator applications, blogger applications or event applications until we can roll out the new and improved website.  If you applied prior to 02/07/2015 for a store creator, you have already received posting rights in the inworld group “The Stores & Creators List”.  If you are a blogger in our inworld group or hosting an event, we are still working on getting your tags, however please keep in mind that bloggers do not have posting rights in our inworld group.

In order to provide our readers with a good website, we have taken this necessary step so as to focus on the content we already have and streamline it for a more useful and enjoyable experience for you.

In addition, we will be adding in new entries for our newer members that have already received posting rights, but weren’t added to the site in this format.

While the information that is on the site is available, new information will be visible once the site update is complete.

Again, we apologize for this inconvenience and appreciate your patience while we work toward bringing you a more improved site.  Thank you and have a nice day.

Cee, Evie and Becky